TYPOGRAPHY IN PUBLIC SPACE

 The sign and font used for the dollar store on essex are just very unappealing. They are way off balance and seem to be printed on garbage bag plastic strips. The size are way off and contrast they were going for just does not work. They building it is posted on is a modern building with very high renter and the renters have complained about ugly look of the sign and how it diminishes the aesthetics of the building.

 The Manhattan Unisex salon sign is very old and shabby. It looks like it is about to fall off the wall and is off balance with the red brick of the building. yes the bricks are red but this sign is a faded pink cheap fabric that uses the contrast red and white but falls short to grab anyone's attentions past thinking no thanks. I gives off a cheap and unfashionable vibe, two things you are not looking for when searching for a salon.

 The Signs and fonts used for the old EL SOMBRERO sign are all over the place and fading. The use three or four different types of fonts and sizes with no balance or clarity. The emotions it raises are old, dirty, unorganized and randomness all things you do no want to feel when choosing a place to dine. It seems as if they added signs over time and never took down the old one, the negative space does not balance any positive space because they just left sign up in the negative space. It just comes off as gaudy, cheap and unappealing.

 The sign for this generic cell phone store is exactly that generic. Except it's also off balance and gives off a creepy vibe like you are about to be robbed or taken advantage of. These are all feeling you do not want your customers to have while viewing your sign which represents your business. The use three different types of font, different sizes and different boldness which makes people feel unbalanced and not at ease when viewing the sign which is probably a good thing since they will most likely rip you off anyway.

Some would argue this sign serves its purpose and is very balanced. I would argue though for a laundry mat to have a filthy cloth sign that looks like it is made from left over socks is a bad thing. They should honest just tear it done because it looks like it is about to fall over and it gives me an anxious feeling because of all of the text crammed in to such a small area.

TYPOGRAPHY IN PUBLIC SPACE

 The font used for the sign outside the hotel located is well placed and gets it's message across in a balanced fashion. The portions are all spot on the larger font balances the smaller face and the vertical font adds the the balance of the  negative space from the extended tip of the number one.

 The font here is used very effectively to showcase what this restaurant is trying to portray, "Locos" or Crazy. It is a stylish hot dog restaurant with exotic types of hot dogs and this sign perfectly conveys that with its brightness colors, and size.  

 The cocktail lounge on the corner of Stanton and Orchard  named TINY uses of font displays great artistic talent and balance. It shouts COCKTAILS with its bold and boarded font that give a very inviting feeling due it its placement and balance. The other used the same font but as a literal pun it made the sign tiny since the name of the cocktail lounge is actually "tiny", the sign comes across as humerus, stylish and welcoming at the same time.

 The old fashioned stylish font used for the sign beauty and essex perfectly contrasts the old M.KATZ furniture remains of the sign as seen behind it.  The designer placed the sign in the perfect center giving it balance and style while shouting this is the new yet old type of Manhattan lounge restaurant.It shows off with it's over the top old stye type font on bright yellow colors while stile remaining classy.

The bold black basic font portrays exactly what you will get from this Greek restaurant found on Stanton and Essex street in lower Manhattan. It is very simple and to the point just like the menu and style in which Greeks tend to be, bold and to the point. The sign is balance in the center of a white background with some type of old Greek vine weaving that is found in the vineyards of Greece.