EMPHASIS

Emphasis in design principles is the area in which an artist uses an object, color or design to draw the viewer eyes to it. It is the focal point of the image that uses emphasis to bring attention to the artists work. It is what makes the viewer stop and examine the image because something is being shouted out them through the use of design emphasis. Emphasis also place a part in he place of a design; where and why the artists choose to place and image and the lines he or she uses to emphasis the message they are trying to project to the viewer. In the image above the artist in my opinion is trying to show the absurdity of war and the killing machines we have created to destroy one another. He uses a lime turned into a attack helicopter to emphasize he argument that war is absurd in modern times and that going to war is never logical option. Just like the absurdity of making a lime an attack helicopter it is just absurd to make flying death machines that only job is to kill people.

In the above photo we have an emphasis on the contrast between the bright green lime and white negative space in the background. We may also notice an emphasis on the overly large size of the lime and the odd fact that the artist decided to attach large machine guns to it making it an attack lime helicopter.

Emphasis is placed on the absurdity of a lemon that is an attack helicopter and the fact that one the right side of the piece is a bleeding heart that is small and obscure which usually represents love with is minuscule compare to the giant killer lime helicopter. This shows a possible emphasis on the silliness of war through the satire of a lemon attack helicopter flying through the streets of lower Manhattan. Notice the Green lemon and grey weapons are emphasized while the heart is not, this is possible because most times in our society we find hate and death emphasized much more the love and togetherness and could possibly be the point the artist is trying to make to the viewer.