PROPORTION

When understanding proportion as a principle of design we think of the relationships of two or more elements in an artists deign and how those elements compare to one another. Proper proportion brings harmony with all elements of design regarding, setting, degree, color, quantity and size and creates balance throughout the design leaving the viewer feeling complete and even. Proportion can be seen as the balance of harmony and provides equilibrium of elements in a design that line up and feel proportional to the viewer.

The photo I choose was one that I felt demonstrated these elements of portions extremely well and professionally. The image has two vertical red columns that are equal width, height, color, design and feeling to one another. They are separated by and equally Empty Square that is very proportional itself. The square has 4 equal sides that line up perfectly with the red vertical columns and create a bas doe the above sign that also demonstrates the vertical lines already demonstrated by the columns. The Main piece of the design is the back lite vertical lines above the empty square and columns with very simple text that uses a straight font that says “sample sale”. This text is complemented by the text in the columns that use the same fort style. The Vertical side columns are again complimented by the vertical red but thinner columns that flow across the top area of the design. Theses columns are also all exactly the same just repeated over and over with equal spacing, color and alignment. Every element about this design is proportional to the other the thin red lines above are just thinner versions of the columns on the sides and the white text is just the exact opposite of the black text but exactly proportional if the lager text is scaled down. The final piece of the design is what appear to be two eyes that are exactly proportional to the columns, lines, text and Empty Square. They float in the exact cent of the piece and give it a feel on evenness and harmony, that both sides are equal and exactly proportional.